BE:FIRST releases teaser for US debut global EP ‘WATCH ME’

Japanese dance and vocal group BE:FIRST has released a teaser video on YouTube for the lead track “WATCH ME feat. BIA,” from their upcoming global EP titled “WATCH ME.” The EP, scheduled for release on September 18, marks the group’s official US debut.

Produced by SKY-HI, the project was developed independently, allowing the group to maintain creative control over production, distribution, and promotion through collaborations with international partners. The full music video for “WATCH ME feat. BIA” is set to premiere on September 18 at 13:00 JST.

This release follows the group’s recent international performances, including appearances at Head In The Clouds LA 2026 and LaLaLa Festival 2026 in Jakarta, as well as Summer Sonic 2026 in Japan.