The Japanese dance and vocal group BE:FIRST visited the Consulate-General of Japan in Los Angeles and the Consulate-General of Japan in New York during their current world showcase, ‘BE:FIRST WORLD SHOWCASE 2026 “WATCH ME”’.
During the visits, members met with officials, including Chief Consul Naoko Kamiya in Los Angeles and Consul-General Satoshi Katahira in New York, to discuss the group’s recent success in Asia and the global expansion of J-POP. The group is currently touring to demonstrate the value of Japanese entertainment in global markets following their successful 2025 world tour.
Separately, the group’s new song, ‘It’s not a bad life’, debuted at number 36 on the Oricon Weekly Streaming Ranking for the week of October 26. The track serves as the theme song for the film ‘RYUJI’ and is a pre-release single from their upcoming album, ‘BE:4U’.
Entities
BE:FIRST · BMSG · Consulate-General of Japan in Los Angeles · Consulate-General of Japan in New York · Oricon