BeGreat hosts talent and innovation event at Venice Film Festival

During the 83rd Venice International Film Festival, the BeGreat organization hosted a roadshow titled ‘The future is human. Every great story starts before success’. The event brought together young talents from the worlds of sport, culture, business, and innovation to discuss the irreplaceable value of human creativity and sensitivity in an era increasingly defined by artificial intelligence.

Greta De Salvia, an equestrian athlete and BeGreat ambassador, highlighted the importance of supporting young generations through an ecosystem that integrates sport, education, and nutrition. She emphasized the role of companies in fulfilling social responsibilities to bridge the gap between raw talent and successful realization.

BeGreat President Giovanni Barbara addressed the need for businesses and industries to prioritize social impact. He noted that while the world is aging rapidly, sport serves as a vital tool for training youth to face modern societal challenges, urging a balance between tradition and innovation.