Beko expands global after-sales service network across 58 countries

Beko, a global home appliance leader, is expanding its after-sales operations to provide smarter and more proactive customer care across 58 countries. The company’s unified service network supports 22 brands, including Beko, Whirlpool, Bauknecht, and Hotpoint.

The network comprises more than 7,000 service points, 27,000 technicians, 50 call centers, and approximately 2,000 customer service agents. To enhance service quality, Beko is integrating human expertise with connected diagnostics and AI-supported tools.

Chief Customer Care Officer Fatih Özkadı stated that the company’s ambition is to help customers achieve the best performance from their appliances rather than simply performing more repairs. The company utilizes ISO 9001 certified manufacturing and advanced data analytics to monitor customer feedback and product-quality indicators for continuous improvement.