Bel Japon announces new Kiri cafe event and Bell Cubes assortment

Bel Japon is launching new products and promotional events featuring its cheese brands. In Ebisu, Tokyo, the BAGEL & BAGEL x Kiri Cafe is hosting a ‘Strawberry Fair’ running from August 20 to October 1, 2026. During this period, customers dining at the cafe will receive samples of the new ‘Kiri Petit Sweets Strawberry Cake Flavor’. The fair also features five limited-edition menu items, including strawberry Basque cheesecake, creamy cheese frappes, and soft-serve ice cream.

Additionally, Bel Japon will release a new assortment called ‘Bell Cubes Reward Gourmet Select 24C’ on September 1, 2026. This product features three distinct flavors: truffle, garlic & herb, and walnut. The assortment is designed for sharing during holidays or special occasions and comes in premium packaging.