Belazu launches Picual Envero extra virgin olive oil in squeezy format

Belazu has launched its Picual Envero Extra Virgin Olive Oil in a new, chef-ready squeezy format. Designed for home cooks, the Spanish-sourced oil aims to provide precision and control in a fully recyclable container.

The launch comes as consumer trends show a growing demand for convenience in the premium oil sector. Research indicates that premium extra virgin olive oil priced at £25 or more per litre is growing at 12% year-on-year at Ocado. Additionally, squeezy formats for extra virgin olive oil have generated over £750,000 in annual sales across Ocado, Waitrose, and Tesco in the last year.

Made from the Picual olive variety and harvested at the ‘envero’ stage of maturity, the oil is cold-extracted to maintain its high polyphenol content and aromatic intensity. It is characterized by a bold, peppery profile with notes of ripe fruit and fresh herbs.