Belgian Pro League Launches New Black‑White Logo for 2026‑27 Season

The Belgian Pro League announced a comprehensive visual rebrand ahead of the 2026‑27 season, introducing a minimalist monochrome logo and the tagline “Live The Game”. The geometric design depicts a football on a pitch flanked by blocks representing stadium stands, echoing earlier league logos and the Jupiler Pro League trophy. The black‑and‑white colour scheme is intended to keep individual club colours prominent.

The new identity will be applied uniformly across all professional football competitions in Belgium—including the Jupiler Pro League, Challenger Pro League, Lotto Women’s Pro League, Croky Cup and Volkswagen Supercup—and will debut alongside a new official Kipsta match ball for the 26‑27 campaign. The rebrand coincides with structural changes such as the return to an 18‑team league format without play‑offs.