Belje expands ABC brand to full dairy product range

Belje, operating within the Podravka Agri system, is expanding its ABC brand from fresh cream cheese to a full range of dairy products. The new assortment includes milk, fresh cheese, yogurt, kefir, and sour cream. This expansion follows the unification of the ABC brand with the Kravica Kraljica brand.

The products are labeled as ‘100% domestic milk’ and are produced using milk from Croatian farms. Belje utilizes its own dairy cattle farms alongside milk sourced from 117 family farms. The Podravka Agri system currently manages nine dairy farms with approximately 4,400 cows, producing nearly 50 million liters of milk annually.

Production takes place at two dairy plants located in Osijek and Beli Manastir. Davor Doko, President of the Management Board of Podravka Agri, stated that the expansion is a significant developmental step that creates additional value for the domestic dairy sector and the family farms within their supply chain.