Bella Hadid stars in new Alo athleticwear campaign

Supermodel Bella Hadid has been named the face of Alo’s new Pre-Fall Collection. The campaign, shot in her hometown of Los Angeles by photographers Mert & Marcus, features various pieces of the wellness-centric brand’s athleticwear, including bras, tanks, sneakers, and shorts.

Hadid expressed that the partnership feels authentic to her personal lifestyle, noting that wellness and self-care rituals are significant parts of her daily life. The collection is currently available on the Alo website.