Sydney Sweeney faces backlash over controversial Novig sports ad

Actress Sydney Sweeney is at the center of a public debate following a controversial advertisement for the sports-betting platform Novig. The campaign, which features Sweeney in revealing outfits using sports equipment to cover her body, has drawn sharp criticism from female athletes, including Olympic swimmer Ariarne Titmus and sprinter Amy Hunt. Critics argue the ad oversexualizes women and undermines the professional achievements of female athletes by using their sport as a mere prop to attract male bettors.

Actress Sharon Stone has weighed in on the controversy, stating that while she does not wish to judge Sweeney, the actress should take responsibility for her professional choices. Stone emphasized that the focus should remain on the successes of female athletes rather than using women's sports to attract male gambling interest. Conversely, radio host Howard Stern defended the ad, dismissing the backlash.

In addition to the Novig controversy, Sweeney has been promoting her lingerie brand, Syrn. Recent promotional images for the brand have also garnered attention, particularly a gold necklace featuring the initials ‘SB’, which many observers interpret as a reference to her partner, Scooter Braun.