Benamôr to launch first Japanese pop-up stores in four cities

Benamôr, a Portuguese botanical beauty brand founded in Lisbon in 1925, will launch its first pop-up stores in Japan starting September 22, 2026. The brand, represented in Japan by Ino Associates Co., Ltd., will hold events across four major cities to showcase its traditional recipes and modern aesthetic.

The pop-up tour includes locations at Sogo Yokohama, Sogo Hiroshima, Yurakucho Marui, and Abeno Harukas Kintetsu. Customers can experience products featuring up to 99% naturally derived ingredients, including the popular Jacarandá and Rose Amélie collections.

Special limited-edition gift sets containing items such as hand creams, lip balms, and shower gels will be available at the venues. The brand is noted for its historical connection to Portuguese royalty and its use in TAP Air Portugal business class amenities.