Bending Spoons scales through strategic software acquisitions

Bending Spoons, an Italian technology company, is utilizing a unique operational and acquisition model to scale through the purchase and optimization of established digital products. The company focuses on high efficiency by maintaining small, specialized teams and avoiding traditional corporate structures, such as formal job titles or performance-based bonuses. CEO Luca Ferrari noted that the company uses intensive AI and a shared technological platform to manage acquisitions; for example, Evernote’s workforce was reduced from approximately 350 employees to around 20 following its acquisition.

Strategically, Bending Spoons targets mature software businesses that have seen their valuations drop due to outdated cap tables. Recent major acquisitions include Miro for $1.4 billion—a significant discount from its 2022 valuation of $17.5 billion—and Airtable for $1.3 billion. Rather than acting as a venture capital fund, the company operates as an acquirer that integrates these products into a common platform to maximize profitability through cost optimization and pricing adjustments.