Bentley Motors rebrands flagship publication to W. O. Magazine

Bentley Motors has announced the rebranding of its long-standing brand publication, ‘Bentley Magazine’, to ‘W. O. Magazine’. The new title honors the company’s founder, Walter Owen Bentley.

Moving away from a strictly vehicle-centric focus, the magazine aims to highlight the people associated with the brand. Content will feature the lives, passions, and careers of Bentley owners, brand ambassadors, employees, and enthusiasts, ranging from the historical ‘Bentley Boys and Girls’ of the 1920s and 30s to contemporary figures.

The inaugural issue features American actor and director Billy Zane, owner of a 1990 Bentley Turbo R, as the cover model. The publication also introduces updated design elements, utilizing premium materials, textured covers, and the signature ‘Bentley Green’ to position the magazine as a collectible item. In South Korea, Bentley Motors Korea plans to distribute the magazine at official dealer showrooms to showcase the brand’s heritage and craftsmanship.