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[BUSINESS] · Colombia, Venezuela, China · 4 sources

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Part of situation: Colombian motorcycle market expansion and competition (2 clusters)

Bera Motorcycles challenges AKT dominance in Colombia

motorcycle market hybrid technology AKT NKD 125 Bera SBR 150 Voge CU-X Hybrid

In the Colombian motorcycle market, the long-standing leader AKT and its NKD 125 model faces increasing competition from Bera Motorcycles. The Venezuelan brand, founded in 1997 by Elías Beirouti and María Ragusa, has established a significant presence in Colombia through local assembly and distribution networks.

Bera's SBR 150 model has gained popularity among Colombian workers, particularly in sectors like delivery services and mototaxismo, following migration trends. While the NKD 125 remains a staple due to its durability and ease of repair, Bera is positioning itself as a strong competitor by leveraging its history of producing high-resistance, low-cost machinery.

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Sources

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Parece de ciencia ficción, pero realmente es la moto del futuro, con tecnología híbrida y capacidad de recorrer decenas de kilómetros sin gastar gasolina [www.diariomotor.com]