Beretta to distribute SwissP ammunition in Italy

Beretta has announced the distribution of SwissP brand ammunition within the Italian market. The Swiss brand, which recently joined the Beretta Holding group following the acquisition of Ruag ammotec, specializes in high-precision ammunition for tactical and sport shooting.

The product range includes metallic ammunition for both pistols and rifles, covering various calibers such as .223 Remington, 6.5 Creedmoor, .300 Blk, .308 Winchester, .338 Lapua, .375 Swiss P, and 9x19 for pistols. The ammunition is designed for high performance and consistent accuracy across different batches, catering to both semi-automatic and bolt-action firearms.

Luca Turelli, Tactical Business Development Senior Manager at Beretta, stated that the introduction of SwissP strengthens Beretta’s premium ammunition segment by combining Swiss expertise with high reliability and performance standards.