Berlusconismo nostalgico Instagram page becomes registered brand

The Instagram page ‘Berlusconismo nostalgico’, which focuses on the history and anecdotes of Silvio Berlusconi, is transitioning into a formal brand. The page has surpassed 100,000 followers and has become a cult phenomenon for those interested in the era of the ‘Cavaliere’ and the Second Republic.

Founder Giustino Mucci, a digital communication consultant, filed for the ‘Berlusconismo nostalgico’ trademark with the Italian Patent and Trademark Office (Uibm) on August 12. The trademark application is extensive, covering ten different commercial classes. These include digital publications, video files, gadgets, books, clothing, advertising, marketing, broadcasting, streaming, and podcast production.

Mucci stated that the primary goal of the filing is to protect the significant following of the Instagram page. However, the project aims for broader editorial and commercial growth, with plans to launch a dedicated website and expand into other social media channels to deepen the narrative surrounding Berlusconi’s legacy.