Bernalda and Metaponto launch new tourism brand at TTG Rimini

The municipalities of Bernalda and Metaponto are launching a new area brand, ‘Go Bernalda Metaponto’, at the TTG Travel Experience in Rimini from October 14 to 16. The initiative aims to create an integrated tourism ecosystem by combining public planning with private enterprise to enhance the destination's positioning in the Basilicata region.

The project features two distinct product clubs: ‘Premium’, focusing on high-end exclusivity, and ‘Mare Open Air’, centered on outdoor, seaside, and nature-based tourism. Currently, 11 local companies—including hotels, agritourism sites, B&Bs, and producers of wine and pastry—have joined the strategic plan.

As part of the promotion, a special event titled ‘L’armonia di Pitagora, il sogno del cinema e il blu del mare’ will be held on October 15 at Castello Benelli. The event is designed to present the territory's Magna Graecia heritage, cinematic vocation, and coastal environmental quality to more than 40 international buyers.