Best Buy discounts mirrorless cameras from Canon, Sony and Nikon

Best Buy announced a major promotion on mirrorless cameras, cutting prices on several flagship models. The Nikon Z6III 6K video mirrorless camera is reduced by $700 to $1,999. Canon's top‑of‑the‑line EOS R3 drops from $5,399 to $4,399, while the more affordable EOS R100 4K model is priced at $599.99 and the EOS R50 4K at $849.99. Sony's Alpha 7 IV full‑frame kit is offered for $1,899, a $300 discount from its regular $2,199 price, and a $50 Visa gift card is included with qualifying purchases.

Separately, industry analysis notes that Canon continues to dominate the interchangeable‑lens market with the largest ecosystem of over 120 RF and EF lenses, followed by Sony and Nikon, which have expanded their mirrorless lens line‑ups. The strong lens offerings from these manufacturers support the demand for high‑performance camera bodies such as those on sale at Best Buy.