Best Buy Offers Kindle Discounts Matching Prime Day Prices

Best Buy is running a limited‑time sale on Amazon Kindle e‑readers that mirrors the discounts offered during Amazon’s Prime Day, even for shoppers without a Prime membership. Prices include the Kindle Paperwhite at $124.99 (down from $159.99), the Kindle Signature Edition at $144.99, and the Kindle Colorsoft starting at $159.99. Kid‑focused bundles are also on sale, such as the Paperwhite kids bundle for $139.99 and the Colorsoft kids bundle for $179.99.

Kindle Scribe models are reduced as well: the Colorsoft version is $479.99, cut from $629.99, and the black‑and‑white front‑lit variant is $379.99, down from $499.99. The non‑front‑lit Scribe receives no discount. The promotion runs until Sunday, with some popular models already sold out online. The sale reflects a partnership arrangement that lets Best Buy provide Prime‑Day‑level pricing without requiring Amazon Prime membership.