Bet365 expands US footprint as online gambling platforms roll out new features

Bet365 has opened a U.S. head office in Colorado and now operates in multiple states, including Iowa, Kentucky, Kansas, Virginia and New Jersey. The sportsbook reports revenue growth from about $800 million in 2018 to roughly $13 billion in 2024, driven by in‑play betting and new product offerings such as esports and cryptocurrency wagering.

Other online gambling sites highlighted in recent coverage – including London Wager, Unibet, Leader‑Bet and similar platforms – are promoting real‑time markets, extensive game libraries, cashback promotions and multi‑bonus welcome packages. These services aim to attract both novice and experienced bettors across Europe and the United States.