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Beth Romero becomes the new voice of São Paulo's Linha 7-Rubi
Journalist and presenter Beth Romero has become the new voice for the Linha 7-Rubi train line in São Paulo. Following a career at TV Globo, Romero was selected through the marketing agency Zanna Sound as part of a sound branding project for the concessionaire TIC Trens. The initiative involves creating a specific sonic identity and verbal tone to improve communication with the thousands of daily passengers.
Separately, TV Globo presenter Talitha Morete has addressed her preference for privacy regarding her personal life. While she maintains a stable relationship with Patrick Fragoso, she chooses to share only selected moments of her private life on social media. Morete has also spoken about the social pressures faced by women regarding motherhood and relationship choices.
Entities
Beth Romero · Linha 7-Rubi · TIC Trens · Talitha Morete · Zanna Sound