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[BUSINESS] · Brazil · 6 sources

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Beto Carrero World opens R$ 50 million Galinha Pintadinha themed area

Beto Carrero World has inaugurated the Vila da Galinha Pintadinha, a new themed area in Penha, Brazil, specifically designed for early childhood. The project represents an investment of R$ 50 million and is the result of a seven-year partnership between the theme park and Bromelia Produções, the management company for the Galinha Pintadinha brand.

The new area offers an immersive experience featuring rides, shows, character encounters, themed scenery, landscaping, music, a retail shop, and themed dining. The project originated from discussions in 2019 between Beto Carrero World CEO Alex Murad and the character's creators, Marcos Luporini and Juliano Prado.

The opening coincides with significant milestones for both entities: Beto Carrero World celebrates its 35th anniversary in 2026, while the Galinha Pintadinha character marks two decades of history.

Entities

Bromelia Produções · Galinha Pintadinha · Penha