Beverly Hills Polo Club opens first European store in Poland

American fashion brand Beverly Hills Polo Club has launched its first physical store in Europe, located at the Centrum Riviera in Gdynia, Poland. The opening, which took place on August 14, marks the beginning of an ambitious expansion strategy managed by Modivo.

The brand aims to establish approximately 50 stores across Europe by 2030. Following the Gdynia debut, the next planned location is Galeria Warmińska in Olsztyn. The retail expansion treats Poland as a primary hub for its growth in Central and Eastern Europe.

The Gdynia salon offers a wide range of products beyond traditional polo shirts, including accessories, perfumes, cosmetics, luggage, and home textiles. The store design is inspired by the polo lifestyle and the aesthetic of Beverly Hills.