beYon expands retail footprint with new Noida store

beYon, a laboratory-grown diamond jewellery brand from the House of Titan, has opened its second exclusive store in Noida, marking its first retail presence in North India. The new outlet is located at Central 50, Sector 50, and arrives ahead of the Rakshabandhan festive season.

The store features over 1,200 designs in BIS Hallmarked gold, including various diamond cuts such as marquise, pear, emerald, and radiant. Pricing for the collection starts at Rs 20,000, with many pieces priced under Rs 1,00,000.

Designed to move away from traditional jewellery retail formality, the space includes an open browsing layout and a coffee lounge to encourage a more personal experience. Business Head Shyamala Ramanan stated that the Noida opening reflects a growing appetite for contemporary jewellery across India as the brand continues to expand into metropolitan and emerging urban markets.