Beyoncé discusses haircare brand Cécred in i-D zine

Beyoncé has released a limited-edition special zine with i-D, featuring an interview with Eni Subair alongside her mother, Ms. Tina Knowles, who serves as Vice Chairwoman of her haircare brand, Cécred.

In the interview, Beyoncé described herself as the founder, visionary, and sole investor of the brand, noting that she is not merely the face or model for the company. She expressed fulfillment in seeing the brand grow across diverse ethnicities, textures, and generations, stating that the products are designed to solve real problems through scientific innovation and performance.

Cécred was launched in early 2024 with the Foundation Collection and has since expanded to include products such as the Temple Oud Hair Perfume. The zine release coincides with the 20th anniversary of Beyoncé’s last appearance in i-D.