Beyond Meat launches Beyond Steak Filet at Erewhon

Beyond Meat has launched its Beyond Steak Filet at Erewhon locations across Southern California. This whole-cut plant-based steak is made using mycelium, wheat gluten, fava bean protein, and avocado oil.

Each 127g serving provides 28g of plant protein, 3g of fiber, and 1g of saturated fat. The product is Clean Label Project Certified and Non-GMO Project Verified. This retail debut follows previous rollouts at Wegmans, H-E-B, and Meijer, as well as earlier restaurant partnerships with establishments such as Boa Steakhouse.

This launch represents a strategic effort by Beyond Meat to position its premium innovations within high-end retail environments catering to health-conscious consumers.