BFMTV announces new programming and Sonia Mabrouk debut

BFMTV is preparing a new programming lineup for the upcoming season, following a period of strong audience performance. The news channel recently achieved its best July market share in two years, averaging 3.1% among viewers aged four and older. High viewership was also noted during special coverage of a solar eclipse, which drew 1.4 million viewers on average.

A key addition to the schedule is journalist Sonia Mabrouk, who joins the network from CNews. Her new daily program, titled ‘100% Mabrouk’, is set to air from Sunday to Thursday between 19:00 and 21:00 starting August 24. The program title has drawn attention due to its similarity to existing show formats on CNews.

In preparation for the 2027 presidential elections, BFMTV is also introducing ‘Le Grand Oral’, a weekly Sunday program hosted by Marc Fauvelle and Marie Chantrait. Other returning segments include the morning show with Pascale de La Tour du Pin and Mathieu Coache, as well as ‘Arnaud direct’.