BHIVE Workspace launches brand film with Milind Soman

BHIVE Workspace, an Indian campus coworking company, has released its first brand film featuring brand ambassador Milind Soman. The film aims to promote the company’s vision of a workplace ecosystem that integrates professional productivity with physical movement and lifestyle amenities.

The narrative uses humor to contrast cramped, traditional office settings with the BHIVE Campus model, which includes recreational infrastructure such as pickleball courts, walking meeting spaces, and lounges. The campaign emphasizes a shift toward employee wellbeing and work-life harmony, positioning the office as a place to move, connect, and recharge rather than just a space for desks and cabins.