Bibite Corallo brand returns to relaunch in Livorno

The historic beverage brand Bibite Corallo is returning to the market through a non-profit initiative aimed at revitalizing the Terme del Corallo thermal complex in Livorno. The project is a collaborative effort involving the Associazione Terme del Corallo, Associazione Enoturistica, Confesercenti, and a network of local businesses known as the ‘Club Corallo’.

Proceeds from the sales of the beverages will be dedicated to the redevelopment of the thermal facility. While the brand was previously owned by companies such as Coca-Cola, it has been recovered to serve as a symbol of local history and community spirit.

Due to local pollution concerns, production will not take place in Livorno; instead, the manufacturing process has been entrusted to Le Spume del Papini, using pure water from Monte Amiata. The initial product line includes Spuma Suprema, Aranciata Preziosa, and Corallo Cola, with plans to introduce traditional flavors like chinotto and ginger cola in the future. The beverages will initially be available through selected local venues.