Biedronka announces loyalty program and service updates

The retail chain Biedronka has announced significant changes to its Moja Biedronka loyalty program and privacy policy, effective November 5, 2026. These updates apply to both physical loyalty cards and the mobile application.

A primary driver for the regulatory update is the integration of the Biek application, a service developed in collaboration with Glovo that enables rapid grocery delivery. The new terms ensure that loyalty accounts can be utilized across both traditional in-store shopping and these new digital delivery channels. The updated privacy policy also includes specific provisions regarding the processing of customer data within these connected services.