Biedronka launches ‘Gang Zaradniaków’ loyalty campaign

The Polish supermarket chain Biedronka has launched its latest loyalty and collectible campaign titled ‘Gang Zaradniaków’. The promotion began on August 24, 2026, and is scheduled to run until November 28, 2026.

Customers can collect stickers by spending at least 67 PLN in a single transaction using the Moja Biedronka card or the mobile application. Additional stickers can be earned through the purchase of fruits and vegetables, specific promotional products, or by completing quizzes within the app. The campaign offers various prizes, including plush toys and keychains.

Sticker collection is permitted until November 14, 2026, while prize redemption is available until November 28, 2026, or until supplies are exhausted. According to Julia Borowska, manager of customer loyalty and digital innovation at Biedronka, the campaign aims to support children in developing practical skills, confidence, and resourcefulness through everyday activities.