Polish retailers launch major promotional campaigns

Major Polish retail chains, including Biedronka, Dino, Lidl, and Aldi, have launched various promotional campaigns targeting seasonal shoppers and household needs.

Biedronka is offering significant discounts, such as a 70% reduction on the second item for Tarczyński meat products and a ‘second product for 1 PLN’ deal on select Biedronka Home items. The retailer is also promoting Ninja Air Fryers at reduced prices.

Dino has introduced Halloween-themed instant shrimp soup and is running large discounts on coffee, breakfast cereals, and confectionery, including a 70% discount on a second pack of Ferrero Rocher. On October 17, Dino is offering an 80% discount on the second pack of instant coffee.

Lidl is focusing on beverage and dairy discounts, including deals on Coca-Cola, Pepsi, and Żywiec Zdrój water. Lidl is also running a coffee promotion on October 17, offering a 60% discount on the second item with the Lidl Plus app.

Aldi is running a nostalgia-themed promotion featuring products popular in the 1990s, such as specific candies, beverages, and snacks, at discounted rates.