Big Tech platforms influence democratic elections through algorithms

The role of major technology companies in democratic processes has shifted from amplifying diverse voices, as seen during the Arab Spring, to mediating information through recommendation systems. These algorithms prioritize content based on engagement metrics such as watch time, shares, and comments, rather than providing a representative sample of public debate.

This digital migration has concentrated power over information circulation within global platforms. While the internet allows candidates with fewer resources to reach supporters directly, it has also fragmented the public sphere. The control of digital channels and the ability to define which messages reach millions of people have become central to modern political competition, raising concerns regarding democratic sovereignty and the need for algorithmic transparency.