Bike King & Company launches Tokuteko micro‑mobility e‑commerce brand in Japan

On July 24, Bike King & Company announced the creation of Tokuteko, a specialised online shop for micro‑mobility devices. The brand targets everyday commuters and active seniors, offering seated specific‑small mopeds as the core product along with three‑ and four‑wheel electric micro‑vehicles, senior cars (to be added soon) and walking‑assist devices.

Tokuteko ships fully assembled and fully charged vehicles to customers’ homes, removing the need for buyer‑side assembly or charging. A dedicated phone line provides product advice, while nationwide Bike King stores handle maintenance and repair enquiries, leveraging the company’s existing service network. Payments can be made by credit card, installment loan, or bank transfer. The brand name blends the Japanese term for the specific small mopeds with an “eco” image, and uses a green colour scheme for a friendly, environmentally‑conscious identity.