Bike Tree acquires Haibike and Winora brands following insolvency

The Schweinfurt District Court has opened insolvency proceedings for Winora Staiger GmbH. Following this, a purchase agreement was signed with Bike Tree GmbH, a subsidiary of the Singapore-based DuTech Group, to take over the business operations.

The acquisition includes the Haibike and Winora brands, existing inventory, and technical and commercial expertise. The company's Sennfeld location is expected to be maintained with 87 employees, though the transition involves significant job losses. Previously, the company employed 187 people, but 73 positions will be eliminated as part of the restructuring.

The takeover is scheduled for completion in early November 2026. While Haibike and Winora are secured, the future of the Ghost brand remains uncertain, as Ghost-Bikes GmbH is subject to separate insolvency proceedings starting November 1, 2026, with no investor currently named.