Bikeleasing Group invests in New Zealand bike‑leasing leader Workride
The German Bikeleasing Group announced a strategic investment in Workride, New Zealand’s market‑leading provider of employee bike‑leasing benefits. Roughly 2,000 New Zealand employers already use Workride’s service, which includes a tax‑benefited salary‑conversion scheme for bicycles, e‑bikes and scooters.
Workride was founded in 2022 by Connor Read and Aidan Smith. The company runs its own software platform that connects employers with a nationwide network of about 250 bike retailers. The investment expands Bikeleasing’s international presence following its prior October 2025 investment in the US‑based firm Ridepanda. Co‑CEO Othmane Khelil praised Workride’s rapid growth, while co‑founder Connor Read highlighted the added resources for faster scaling across New Zealand.
Entities: Aidan Smith · Bikeleasing Group · Connor Read · Othmane Khelil · Workride
Claims
What the coverage asserts, and how well corroborated each claim is across sources.
- [● 3 SOURCES] About 2,000 New Zealand employers already use Workride’s service.
- [● 3 SOURCES] Workride is New Zealand’s market leader in employee bike leasing.
- [● 3 SOURCES] Othmane Khelil is Co‑CEO of the Bikeleasing Group.
- [● 3 SOURCES] Workride created the first tax‑benefited salary‑conversion program for bicycles, e‑bikes and scooters in New Zealand.
- [● 3 SOURCES] Bikeleasing Group previously invested in the US company Ridepanda in October 2025.
- [● 3 SOURCES] Workride was founded in 2022 by Connor Read and Aidan Smith.
- [● 3 SOURCES] Bikeleasing Group announced a strategic investment in Workride.
- [● 3 SOURCES] Workride operates a software platform connecting employers with a network of around 250 bike retailers.