Bikini becomes summer centerpiece trend across Europe

The bikini has moved beyond its role as beachwear to become a central piece of summer outfits, featured by pop icons such as Dua Lipa, Kendall Jenner and Hailey Bieber. Runway shows from Miu Miu and Jacquemus presaged the shift, which is now evident in street style from Saint‑Tropez and Mallorca to Madrid and London, where the garment is paired with oversized shirts, crochet vests and even suit jackets.

Spanish brands like Kalk, Camila C TG and Belamer are launching collections with sequins, bold prints, sustainable fabrics and a range of cuts to suit different body types. Meanwhile, a vichy‑checkered bikini from Calzedonia, highlighted by influencer Sassa de Osma, draws on retro patterns and offers high‑waist briefs, extra‑lift cups and adjustable straps, exemplifying the blend of nostalgia and modern design.

The trend positions the bikini as a versatile, "effortless" staple for both beach and city settings, signalling a broader move toward relaxed yet stylish summer attire.