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Bimbo and LG launch new marketing campaigns in Argentina
Bimbo Argentina has reported successful results from its 'Modo Artesano' campaign, developed in collaboration with EXTE and PHD Argentina. The four-month initiative aimed to strengthen the premium positioning of the Bimbo Artesano brand, specifically focusing on sourdough and pastry products. The campaign resulted in a 13% increase in brand awareness and achieved a leading position in Ad Recall within its category.
In a separate marketing development, the agency Agens has launched an unconventional advertising campaign for LG to promote its new washer-dryer. The campaign utilizes building lightwells—spaces often difficult to access for traditional advertising—as communication supports. The strategy targets urban residents facing laundry drying challenges in apartments. The campaign features QR codes that allow consumers to access exclusive purchase benefits.
Entities
Agens · Bimbo · EXTE · LG · PHD Argentina
Claims
What the coverage asserts, and how many sources carry each claim.
- [○ 1 SOURCE] Bimbo Artesano led its category in Ad Recall during the campaign. www.chillanonline.cl
- [○ 1 SOURCE] Agens developed a campaign for LG that uses building lightwells as advertising spaces to promote a new washer-dryer.
- [○ 1 SOURCE] The LG campaign includes QR codes that provide exclusive purchase benefits.
- [○ 1 SOURCE] The Bimbo Artesano 'Modo Artesano' campaign increased brand awareness by 13%. www.chillanonline.cl