Bimbo Bakeries USA launches Sara Lee and Mike’s Hot Honey collaboration

Bimbo Bakeries USA has launched a limited-edition collaboration between its Sara Lee brand and Mike’s Hot Honey. The product, known as the Sara Lee Mike’s Hot Honey Half Loaf, features bread infused with the signature sweetness and chili pepper heat of the honey brand.

The 12-ounce half loaf contains 12 slices and has a suggested retail price of $2.69. It is being distributed to grocery retailers nationwide. Additionally, a similar product under the Nature’s Harvest brand will be available exclusively in California for a limited time.

This partnership aims to capitalize on the growing popularity of hot honey across various food categories. The company suggests the bread is suitable for use in breakfast sandwiches, grilled cheese, and turkey sandwiches.