Bimbosan partners with Digital Angels for Italian market launch

Digital Angels is supporting the Swiss infant nutrition brand Bimbosan in its launch into the Italian market. The collaboration, which began in July and is initially set for six months, utilizes an integrated communication strategy to increase brand awareness and establish local positioning.

Digital Angels is managing the adaptation of brand language, content, and assets for the Italian market, including the management of Instagram and Facebook channels. Additionally, its media center, DAs Media, is overseeing audience definition, campaign objectives, and investment planning to support the brand's progressive growth in the region.