Binance launches Qafila 2026 initiative in MENA and Pakistan

Binance has announced Qafila 2026, a regional initiative designed for users across the Middle East, North Africa, and Pakistan. The program includes US$1 million in USDC rewards and aims to promote digital financial tools, including trading, earning, payments, and education.

Company data indicates significant growth in digital financial participation within these regions, driven largely by younger demographics. Users aged 18–29 account for 50% of Binance’s user base across the MENA and Pakistan regions, a figure that rises to 54% in Pakistan.

Engagement with the platform's ecosystem is also increasing, with 52.9% of verified users in these areas utilizing two or more Binance products. The UAE reported the highest adoption rate at 69.3%, followed by Bahrain at 57.2% and Pakistan at 52.6%. Additionally, the MENA region has become the fastest-growing area for stablecoin savings on the platform.