Binance unveils Binance Intelligence AI brand

Binance has introduced a new brand, Binance Intelligence, which integrates artificial intelligence into its financial services. The company plans to host a livestream on October 5, 2026, led by Co-CEO Richard Teng, to detail the product's capabilities and its broader impact on finance.

The rollout includes a retail market assistant that began reaching eligible users in New Zealand on October 5, with expansion to other markets expected shortly. This new brand consolidates several AI-driven tools, including the previously released Agent OS and the upcoming AI Pro.

AI Pro, which has been in a limited paid beta since March, is expected to launch more broadly in the coming weeks. The tool is designed as a no-code workflow builder, allowing users to describe trading strategies in plain language, test them via paper trading, and then execute them live. To promote the launch, Binance is offering a 5,000 USDC giveaway.