BINUS Business School hosts LBFest 2026 for student entrepreneurs

The Local Brand Festival (LBFest) 2026 was held from October 2–4 in Karawaci, Tangerang, featuring 82 local brands created by students and alumni of the Business Creation program at BINUS Business School.

Now in its seventh year, the festival serves as a practical platform for students to move beyond classroom learning. It allows them to engage directly with consumers for product testing, market research, and brand awareness. The initiative aims to equip graduates with entrepreneurial skills, enabling them to create job opportunities rather than solely seeking employment in the existing market.