Bioderma launches Atoderm Facial Lotion in South Korea

Bioderma has officially launched its Atoderm Facial Lotion in the South Korean market. This new product is the first facial-specific addition to the brand's Atoderm moisturizing line and was developed specifically to meet the skin characteristics and needs of Korean consumers.

The lotion utilizes Bioderma’s proprietary D.A.F. technology and Skin Protect Complex to provide barrier care. It features an ‘airy lotion’ texture designed to be less heavy and oily than traditional moisturizing lotions, making it suitable for various skin types, including dry, oily, and sensitive skin. The product has also completed non-comedogenic testing.

To support the launch, Bioderma has appointed Sullyoon, a member of the girl group NMIXX, as its new brand ambassador. Sullyoon will represent the Atoderm line as well as other major skincare lines, including Sensibio and Hydrabio. The brand is also hosting a pre-launch promotion at Olive Young from August 26 to 28.