BIOHEAL BOH appoints JO1's Ruki Shiroiwa as 3D Lifting ambassador

BIOHEAL BOH, a high-performance skincare brand from South Korea's Olive Young, has appointed Ruki Shiroiwa of the global boy group JO1 as the new ambassador for its 3D Lifting line.

To coincide with this appointment, the brand is expanding its 3D Lifting series with the launch of two new products: the Probioderm 3D Lifting Cleansing Oil and the Probioderm 3D Lifting Cream-in-Bubble Serum. These products are designed to complement the popular “Tantan Cream,” which has recorded over 6.25 million cumulative sales. The new line focuses on skin elasticity and firmness using proprietary Probioderm ingredients and peptides.

CJ Olive Young Japan noted that Shiroiwa was chosen because his professional discipline and continuous self-improvement align with the brand's values of achieving ideal skin through consistent daily care. The brand is currently accelerating its global expansion, following the establishment of its Japanese subsidiary and plans for further international growth.