Biore partners with FC Tokyo for heatstroke prevention initiatives

Kao Corporation’s skincare brand, Biore, has announced a sponsorship with the football club FC Tokyo starting in fiscal year 2026. The partnership focuses on heatstroke prevention and heat care initiatives to support athletes, staff, and fans during increasingly severe summer heat in Japan.

As part of the initiative, Biore will host ‘Biore Day’ on August 21, 2026, during an FC Tokyo home match at the MUFG Stadium. The event will include the distribution of cooling towels to the first 30,000 visitors and the establishment of information booths regarding heat and UV protection. Additionally, heat mitigation areas will be set up at three specific home games to provide cooling products and educational resources to fans.

The collaboration extends to the FC Tokyo Soccer School through heat protection workshops for children and supports the working environment for club staff and stadium operations personnel via the ‘Biore Cold Support’ program.