Birkenstock Confronts Adidas $80 Slide Amid REI Discount Surge

Adidas introduced the Adimule slide, a clog‑like shoe priced between $80 and $100, featuring a genuine cork sole and a suede footbed. Marketed as a premium‑comfort alternative, the slide is positioned as a cheaper rival to Birkenstock’s Boston clog, which retails for about $170.

At the same time, U.S. outdoor retailer REI launched deep discounts on Birkenstock sandals, offering up to 60% off. Prices fell to as low as $37 for the Arizona Essentials EVA sandal and $78 off the Boston clog, prompting rapid sales.

Both developments highlight intensified price competition in the casual‑footwear market, with Adidas targeting Birkenstock’s premium segment while REI drives consumer demand through significant markdowns.