Birkenstock sandals become retro summer fashion staple

Birkenstock launched a new advertising campaign created with Alina Golovlova that revisits an 1980s print ad. The spot features a nun, hippies and punks all wearing the brand's iconic sandals, underscoring a message about habits and timeless comfort.

The same footwear, once associated with older generations, has re‑emerged as a leading summer trend. Fashion editors cite its comfort, nostalgic look and versatile design, noting that designers are pairing the sandals with lightweight linen outfits and a range of neutral to bold colours. The resurgence highlights a broader shift toward fewer, higher‑quality garments and a preference for natural materials.

Both articles describe the sandals’ renewed popularity across Europe, noting their presence on runways and in everyday street style.