Birmingham City targets record commercial revenue and fan perks as stadium redevelopment proceeds

Birmingham City record commercial revenue Coral sponsorship The Powerhouse stadium fan park pint offer

Chief executive Jeremy Dale said Birmingham City will achieve its highest ever commercial revenue this season after securing a front‑of‑shirt deal with Coral and a partnership with Coca‑Cola. The club plans to reinvest all the new income into on‑pitch performance.

Ahead of the new campaign the club invited its Platinum Plus and Platinum away members to a fan‑park event at St Andrew’s, offering food, drink and a complimentary pint as a thank‑you to loyal travelling supporters.

Birmingham City is also advancing consultations on redeveloping the 48‑acre Wheels Park site into a 62,000‑seat stadium dubbed The Powerhouse. The proposal includes new transport links, a training centre, a women’s stadium, an arena and mixed‑use housing. Project leader Nick Smith is working closely with the Knighthead ownership group, while recent upgrades to St Andrew’s have added a coffee‑shop conversion of the Globe and Ball area.

Entities

Birmingham City Football Club · Coral · Jeremy Dale · Knighthead · The Powerhouse stadium

Claims

What the coverage asserts, and how many sources carry each claim.

[○ 1 SOURCE] The Powerhouse plan includes transport links, a training centre, a women’s stadium, an arena and mixed‑use housing. www.birminghammail.co.uk
[○ 1 SOURCE] Birmingham City is consulting on a 48‑acre Wheels Park redevelopment into a 62,000‑seat stadium called The Powerhouse. www.birminghammail.co.uk
[○ 1 SOURCE] Birmingham City entered a partnership with Coca‑Cola. www.birminghammail.co.uk
[○ 1 SOURCE] Birmingham City secured a front‑of‑shirt sponsorship with Coral. www.birminghammail.co.uk
[○ 1 SOURCE] All new commercial revenue will be reinvested in on‑pitch activities. www.birminghammail.co.uk
[○ 1 SOURCE] Birmingham City offered Platinum Plus and Platinum away members a fan‑park event with a free pint before the season. www.birminghammail.co.uk
[○ 1 SOURCE] Nick Smith is leading the Powerhouse stadium project alongside Knighthead. www.birminghammail.co.uk
[○ 1 SOURCE] Birmingham City will generate record commercial revenue this season. www.birminghammail.co.uk

Sources

Birmingham City make pint offer to diehards [www.birminghammail.co.uk]

about 1 month ago

Birmingham City set to generate record commercial revenue this season [www.birminghammail.co.uk]

about 1 month ago

Birmingham Sports Quarter and The Powerhouse latest as consultations continue [www.birminghammail.co.uk]

about 1 month ago