Birra Moretti to host free tasting event in Shibuya

The Italian beer brand Birra Moretti will host a tasting event titled ‘Italia Terrace by Birra Moretti’ at the Inaribashi Plaza in front of Shibuya Stream on August 29 and 30, 2026. The event is organized by Lead Off Japan and Heineken Asia Pacific Beverages.

Admission is free, and visitors aged 20 and older will receive one free 330ml can of Birra Moretti. The event features various activities, including a stamp rally for free ice cream, a lottery for original merchandise, and traditional Italian games.

At 17:00 each day, the event will host ‘Aperitivo Hour,’ recreating the Italian social tradition with free bite-sized Italian snacks and live mandolin music performed by Airi Fujikawa. The event aims to provide an authentic Italian summer experience in the heart of Shibuya.